Saturday, 30 August 2014

How to Promote a Brand

How to Promote a Brand ?
Brand name:             Panipuri (golgapppa)
Alternative names : Pani Ke Patashe, Phuchka, Gup Chup, Paani Poori, Pani ke Bataashe, Pakodi, Gol GappA, Ghopcha.

Type :                 Snack
Place of origin:  India and Nepal
Region or state : India, Nepal, Bangladesh
Main ingredients : Flour, spiced water, onions, potatoes, chickpeas
you can also use this sites for promo like as facebook,twitter,youtube....
The Panipuri (About this sound panipuri (help·info), Nepali: ????????, also known as Gol gappa, Urdu: ??? ?????, pani ke bataashe,Marathi: ????????, Gujarati: ???? ????, term used in Western India, phuchka (Bengali: ?????, or gup chup (Oriya: ???????)) is a popular street snack in India, Pakistan, Bangladesh, and Nepal.
It consists of a round, hollow puri, fried crisp and filled with a mixture of flavored water ("pani"), tamarind chutney, chili, chaat masala, potato, onion and chickpeas. It is generally small enough to fit completely into one's mouth. It is a popular street food dish in Mumbai, Kolkata, Delhi, Lucknow, Karachi, Lahore, Chittagong, Dhaka and Kathmandu.
In North India it is known as Gol Gappa. The name 'gol gappa' refers to the crisp sphere (gol) that is placed in the mouth and eaten (gappa) one at a time. 

Pani comes from the Hindi word for water and puri (or poori) is the name of an Indian bread made by deep frying in oil. Dogras, Kashmiris, Bhaderwahis, Gujjars, Paharis, Ladakhis, Himachalis of North India called it "Gol Gappa'. It is known as bataasha in the Western region of Uttar Pradesh. Bataasha is something which gets smashed with application of a slight pressure; the bataasha gets smashed as soon as it is placed inside the mouth. It is known as Phuchka in Eastern Indian states like Bihar, Jharkhand and West Bengal, also in Bangladesh. Because of the bursting sound in the mouth when it is eaten, called gup chup in Odisha,Hyderabad and South Jharkhand.
Gol-Gappa or Pani Pataase in Madhya Pradesh, Gup-Chup or Gol-Gappa or Panipuri in Chhattisgarh. In several parts of Gujarat and Kutch. It is commonly known as pakodi (?????), not to be confused with pakod

It all depends on an individual's choice to present panipuris in their own way. One may find different flavors and ingredients involved, but the basic shape, size and its effect remains almost same.
Typically, 4–8 panipuris are served over a portion on a triangular plate made from dry sal leaves. Some places offer panipuris prepared on a whole plate, but the popular way for them to be served is one-at-a-time from a roadside vendor. Customers hold a small plate or bowl (katori) and stand around the vendors cart. The server then starts making one panipuri at a time and gives one to each individual. Panipuri servers have to remember each customer's preferences such as sweetened pani, more filling or extra onions, for example. The server must keep count of how many panipuris each person has had.

Traditionally, panipuris are eaten by placing the entire puri into the mouth in one go and biting into it. This releases a barrage of tastes and textures. Panipuris may be finished off with a cup of the pani, sweetened or made tarter to taste.

Name :-                       Region
Pani Ke Patashe :       Haryana
Gol Gappa  :              West Bengal, New Delhi, Punjab, Jammu & Kashmir, Haryana, Jharkhand, Bihar, Madhya Pradesh and Himachal Pradesh in India; almost everywhere in Pakistan
Pani ke bataashe / Patashi:    Rajasthan, Uttar Pradesh
Panipuri        :        Hilly part of neighbouring country Nepal, Maharashtra (Mumbai and all the parts of Maharashtra), Madhya Pradesh, Gujarat, Karnataka, Tamil Nadu
Phuchka        :        West Bengal (India) and Bangladesh
Gup chup        :        West Bengal,Odisha, South Jharkhand, Chhatisgarh, Hyderabad, Telangana
Pakodi                :        Gujarat (some parts)
Phulki                :        Terai Part in Nepal, Madhya Pradesh
Tikki                :        Hoshangabad (Madhya Pradesh)
Padaka                :        Aligarh (Uttar Pradesh) 

Radha Yadav   [MBA ]
HR Manager

Friday, 11 April 2014

Work Form home For SuperMoms and HouseWives

Working from home rocks in several ways than not. With the advancement of Internet 
facilities and people preferring to shop, relax and enjoy at the internet, the scope has increased for the home based jobs. In the era of this global recession , they not only save a person's time that he could have otherwise invested in visiting office, but also pay a lot in return. The gas money, the additional hours spent in travelling to office can be saved comprehensively working from home. It is important for the work life balance theory too, where the person gets to spend most of the time with his family.

If you don't relish the thought of hustling to a workplace every day or you're having a hard time securing a local gig, there's never been a better time to work from home: More than 40 million Americans do it and now its to widespread this concept across the globe. Also as the economy improves, more companies will be looking for additional staff. 

For most at-home jobs, you'll need a computer and an Internet connection, some basic skills and a can-do attitude. Click through this list of several employment areas that are booming right now in the era of Work At Home and help you earn decent money

1.Freelance content writer

2.Direst Business Associates or Franchisee Owner 

3.Export Purchase Manager in Garment Industry

4. Marketing / Sales Manager

5.Franchisee Owner of Food

6.SEO cum Blogger 

7. Book Writer 

8. Project Co-ordinator of your City

9. Air Charter Franchisee

10. Online Travel/Tourism Consultant

11. freelancer Video Maker 

12. Tution Teacher

13. Mystery Shopping - SHOP AND EARN !!!!!!

At A1Soft , we believe that An Entrepreneur is an individual who undertake exigent role to fulfill her personal requirements and in the process become financially self-sufficient.

With the arrival of SEO, e Media, Blogging Technology and diverse Prospects, the Modern Women are fast growing from Job Aspirants to Job Creators. They are making their marks as Bloggers, SEO, KPO, Interior Decorators, Journalists, Garment Manufacturers, Fashion Designers, etc and are equally contributing in the nation's Economy. 

A-1 Soft have more then 60 Odd Women Entrepreneurs who are Associated with us PAN India and Abroad working From Home on Different Domains.A-1Soft Provides very economic online Branding and promotion solutions to its clients. A-1Soft Corp is a pioneer in Work At Home concept. All our production is done at home by our out sourced team members all over India. A-1 Soft believe a good work can be done at home itself by performers.

A women entrepreneur always aspire to do something fruitful and positive in the field of business besides bestowing values to family and social life.

A-1Soft takes up only those Win-Win Business Promotions that none of our competitors or any other SEO services can handle or ever think of. A-1 Soft is a team of Crazy Members doing crazy things and overcoming the effects of Global Recession , which is in the minds of every individual but is not able to express or suppress it.

A-1 Soft has a unique informal work culture with 24*7 working along with Shopping and get paid , Watching Movies , Dining in a restaurant and get their bills reimbursed. A-1 Soft have redefined all these things and formed a new concept called "Mystery Shopping". Above all these things , A-1 Soft provides tailormade projects opportunity to women as per her convenience and working hours .
If you're a house wife... you're at right place !! 
If you're a super mom with 2 kids... you're at right place !! 
If you're a writer... you're at right place !! 
If you're a shopaholic... you're at right place !! 
If you're a pilot... you're at right place !! 
If you're a cabin crew... you're at right place !! 
If you're a model/actress... you're at right place !! 
and many more opportunities...

In brief , we provide every opportunity for you to become an entrepreneur .. we don't provide jobs we help women to show the world their self-entity . 
"If you can't spell Entrepreneur.... We believe to make you One and hire those who Can " . The only thing required is "Can-do attitude " "Out-Of-the-Box thinking" "Positive" and "Crazy" approach !!!!

Become a part of A-1 Soft if you are creative,passionate about your work, a positive thinker and want to do something different other than the traditional way of doing jobs. 

We are thankful to Google , Yahoo , Bing , Amazon ,Alta Vista - the leading market players of the Internet World to provide us support and full assistance for our growth and success on every step of the business.
Work Form Home Chart - 

Projects Handling : 
Resposible Person/ Team members :
Vendor/ Client :  
Contact Details : 
Email Ids :
Websites :  
List of Blogs :
Fb Pages :  

Work Form Home FAQs


Below are common frequently asked questions used to help consumers and businesses gain a better understanding of our services, features and tools. If you have questions not listed below, click here to contact our customer service team.

Q: What is A-1 Soft ?
A-1Soft is a small sized newly establishing company in the Domestic SEO and KPO Services promoted by Asia's Best Aviation SEO service provider A-1 Soft.
A-1Soft is trying to redefine the Technology by its Innovation , Creativity and Unique thinking.

During the time of Global Recession A-1 Soft proved itself in the indutstry as Low Cost, No Frill SEO and KPO firm.

Now A-1 Soft proudly boasts of introducing its new entity A-1 Soft, with a mission of proividng Low Cost, No Frill, Win-Win, 100% Recession Proof Domestic SEO and KPO services to those who can guarantee high quality performance and on time delivery at all times. Non performance is a crime at A-1 Soft. A-1 SOft keeps it eyes upon exploring other Global B2B and B2C markets Opportunities.
 As per All major search engines, Alta vista, Google,Yahoo For Aviation SEO A-1 Soft is Best in India & Finest in Asia .

Q: Is A-1 Soft a Big Company ?
No Not at All. A-1 Soft is a very small in Team Size & newly established player in the Global SEO and IT market after the success of its entity AeroSoftCorp which porved itself as the Asia's Best Aviaiton SEO firm.

Q: Is A-1 Soft a Consultancy ?

No . Being a new and a very small SEO company. A-1 Soft out source its 100% services to local vendors who can maintain same standard & can work on time. A-1 Soft Maintain full quality control on all out source work.

Q: Who is an ideal candidate for A-1 Soft ?
A: The candidate should have excellent communication skills in English and the ability o manage own time and resources effectively. B.Sc, M Sc, BBA / BCA / BHM, MBA,MCA,MTA Freshers Female candidates with own laptop & GSM Mobile phone shall be preferred.

Q: How does A-1 Soft Portals can provides such low cost SEO services like A-1 Softb Developing ?

A: A-1 Soft is a very small SEO company providing B2B and B2C services. It has a very limited resources to work. Most of our work is outsourced to local vendors for very low cost and keep our quality control on all products. Also our overheads are very less so ultimately client can get low cost advertising on all 25 portals of A-1 Soft. Also A-1 Soft promote our clients with our unique blogs.

World of Airplanes is the latest A-1 Softbsite to be awarded with the 'Top Content' award: Airplane, airplane for sale, airplane video, first airplane, airplane history paper airplane, airplane lyrics. AeroSoft also has blogs on various contents other than aviation like Books ,Gamblin(Casino) , Sports like Poker , Export Companies < forex , Finance , Ways of E-Marketing , SEO training and so on. 

Q. What are the opportunities of Growth with A-1 Soft ?

AeroSoft has various domains availabe with it. It gives the individual an opportunity to write blogs on subjects of his/her interests. The Offers include the following categories like Aviation , Books ,Gambling(Casino) , Sports like Poker , Export Companies ,forex , Finance/Banking , Ways of E-Marketing , SEO training and many more.

Q: Why does A-1Soft choose Indore as HO ?
A: Indore is known for low cost labour and to provide low cost solutions its important you keep your expenses at low. Most of our work is outsourced to local vendors for very low cost and keep our quality control on all products. Also our overheads are very less so ultimately client can get low cost advertising on all 25 portals of A-1 Soft.

Q: How does A-1 Soft is a Recession Proof Aviation SEO services ?

A: A-1 Soft has a very limited resources to work. 
Most of our work A-1 Soft out source to local vendors for very low cost and keep our quality control on all products. Also our overheads are very less so ultimately client can get low cost advertising on all 25 portals of A-1 Soft. A-1 Soft have very few overheads, Non performance is crime at A-1 Soft, Every team member is accountable for his / her work.

Q: How does A-1 Soft is a equal opportunity Employer in SEO services ?
A: A-1 Soft is not an equal opportunity Employer in SEO services.
Its a 100% Recession proof No frill, low cost Aviation SEO services
Non performance is crime at A-1 Soft, Every team member is accountable for his / her work.

Q: My College and Media says No Recession left now ?
A: If you can't see Recession you can't work at A-1 Soft. Its a 100% Recession proof No frill, low cost Aviation SEO services. 

Q: Even after reading all FAQs I do not understand A-1 Soft & its SEO and KPO services ?

A: 99% visitors facing same problem, A-1 Soft cant afford more to Explain, A-1 Soft are looking for those 1% only Who can understand. Better take a help from Altavista, Hotbot, Google and Yahoo to understand A-1 Soft & Aviation SEO services.

Q: I see lot of Advertisment on A-1 Soft Portal ?
A: www.A-1SoftSOHO.Com is a B2b & B2C company allowing others to Advertise on our portals. That is the bread & butter of A-1 Soft. You can Advt only for USD $ 100 per Month on any A-1 Soft Blogs or Portal.

Q: What is the secret of A-1 Soft success ?
A: A-1 Soft Put our heart, mind, intellect and soul even to our smallest acts. This is the secret of A-1 Soft success."

Q: What is the USP of A-1 Soft success ?
A: A-1 Soft know how to save the time, A-1 Soft respect our time a lot. A-1 Soft do only those project whic A-1 Soft can do in 15% - 20%  time as compare to others. Also A-1 Soft have more then 60 Odd Women Entrepreneurs who are Associated with us PAN India and Abroad Working From Home on Different Domains.
 This is the USP of A-1 Soft success."

Q: How can be A-1 Soft so choosee in this Recession ?
A: A-1 Soft know our work and demand of our work. A-1 Soft do only those project whic A-1 Soft can do in 15% - 20% time as compare to others. This is the USP of A-1 Soft Success."

Q. Does A1-Soft SOHO allow service companies to advertise?

Yes , A1-Soft SOHO allows servie companies to advertise on its more than 500 blogs and help them connect ot its 50 odd services . This initiative is taken by A1-Soft to compress the world at a place for the viewers , i.e. to proivde all sorts of information at one place. 

Q. How do I get in touch with someone at A1 soft SOHO?

A1-Soft SOHO team is spread all over the world and is very active and enthusiastic . You may contact the team members on Gtalk and other social medias. 

Q. Is the A1Soft website secure?

Yes , A1Soft is 100% secure site to visit or work with .

Q. I am a house wife with two kids and I generally get 3 hours free in my daily schedule . How can your projects help me ?

We provide tailormade projects with flexible timings for women like you , who are keen to achieve many things in life but due to lack of time , resources and support let there dreams go in vain . You can always work as per your convenience  after your training . 

Q. My name is John Fernandez , Our company is based in California , USA . We are looking for to start any kind of business with India and fumbling through internet found "" an innovative project . So , can we get franchisees of your ?

Yes, We have always been interested to globalize our work and dreams of  proividing its services across the globe and let the world have the flavour of :India's Most Monuth Watering Food - Golgapppas ( Pani Puris ) " . 

Q. I have a small IT company based at Chennai but due to global recession in IT industry , I want to sell my business. How can your team help me out with this ?

This is very unfortunate to say , but its true that the worst impact of Global recession is seen on IT industry and this is the basic reason for diversification of our firm into both IT and Non-IT areas making it a mystic IT company .

We also work in domain selling and business selling . For a sample of our work , viist :

Also , if your business has capabilities and scope for innovations , we can introduce you with Venture Capitalists for financing of your business !! 

Q. I am Ankita Saxena , I got married a couple of months back. I have a 3-years of wrok experience but due to family restrictions , I cant go out and work so are there any options for Work at Home for me ?

A1Soft SOHO is all about women entrepreneurs and helping them to make their dreams come true even after marriage . We'll suggest you not to waste your knowledge and capabilities and in the today's world of technology , Work at Home options provide you Low Cost No frill opportunities . So , you may opt for one of the options mentioned .

Q. My name is Tejit Mithal , I am into cab service industry in Gujarat . My business is running very well but I don't have any brand value so can I use your brand "A-1 Cabs" by mergers or franchisee ?

We may provide you our brand value of A1-Cabs by making you A1-Cabs franchisee owner of your city . 

Q. Hello , I am Rajeev Roy , a student of Management College. I have seen your team actively participating in many of the social activities , Can I be a part of any of your social services ?

A1 Soft SOHO believes that every organization has Corporate Social Responsibilites towads the corporate world . We are pleased to here that youngsters like you are coming ahead to be a part of social activites. 


Surbhi Maheshwari [MBA Fin / Mktg ] 
Manager Finance
On Line Assistence :

Wednesday, 9 April 2014

Be a Friend of Frustration

“Laughter and tears are both responses to frustration and exhaustion .. I myself prefer to laugh, since there is less cleaning up to do afterward.” 

I used to totally, utterly, absolutely, downright hate frustration. It was an emotional reaction, I just couldn’t help it. Whenever I got caught in its the subtle yet powerful chains I felt like crap. I think you know the feeling. Hands tied up, no possible solution to the current situation and a lot of mess to deal with. Yes, frustration can do that to you.

Being so keen on doing things, starting new projects all the time, entering new challenges almost daily, it was absolutely natural to face a lot of frustration. It was the expected behavior. Only I thought it wasn’t. I thought I didn’t deserve it. Why this is happening to me? Took me a long time to understand, but it really worth the wait.

The good news is that you can overcome frustration. I’m not talking about avoidance here, because, believe it or not, frustration is a key ingredient in your personal development, but rather about a friendship strategy. An alliance with frustration, an armistice. As any other emotional response, frustration leverages huge amounts of energy. And you can use that energy. In fact, it’s such a shame to let it slip away.

Step 1: Acknowledge the Problem

Accept it. Yes, you are frustrated. It’s already happened, can’t bring time back. You’re here and you’re frustrated. You’re not sad, angry or apathetic. You’re frustrated. Write it down on a piece of paper. Find a mirror (preferably in an isolated place) and say to you: “I’m looking at me and I’m frustrated”. Find a good friend, call him and say to him: “Buddy, I’m frustrated”.

This requires a little bit of courage and a little bit of exercise. You need courage to accept it, because frustration is often associated with being powerless. To some extent, you are powerless when you’re frustrated. You really lost your power over the specific events you were trying to control. But only on those events, not over your entire life. You still have enough power to move on. Yes, you lost power over what you’re trying to do, accept that.

Acknowledging the problem will stop your current flow of actions. Maybe you’re doing the same thing for weeks months or years, without any positive results. Acknowledging that you’re frustrated about that will stop you. And that’s a good thing. It’s good to stop when you’re doing stupid things.

Step 2: Change the Status Quo

Now that you know you’re frustrated, start working on the status quo. Start changing the current environment. Somehow. Accepting your frustration already did half of the job: it stopped your current flow of actions. You’re not doing stupid things anymore. That’s good. But that’s not enough. You have to move forward.

Changing the status quo involves reversing part of the actions you’ve done so far. If it’s possible. If there are persons involved, you can start by apologizing to them. If there are broken things, you can start fixing them. If there are damages, you can start covering the loss. Somehow.

Changing the status quo also means acting. Just do things again. Frustration is like a snake venom: paralyzes you, makes your muscles useless and you can’t speak anymore. Reverse that. Start moving around. Stretch your legs, start babbling even if you’re pathetic. Being pathetic means you’re no longer frustrated, you’re just pathetic.

Acting after accepting your situation will reorganize the odds around you. The mere fact of moving in a new direction will bring in some luck. Sometimes enough to put you on the right track again, sometimes much more than you can even imagine. I know for sure that some of my bigger breakthroughs were born out of some of my bigger frustrations.

Step 3: Enjoy your New Level

After you started to act on your status quo, your environment will look better. Sometimes you can completely reverse the situation which causes frustration, sometimes you’re just ameliorating things. Whatever the case, you’re out of the dead hole. You’re on a new track, trying something new. Stay there.

And, above all, enjoy it. There is this popular habit of mild sorrow after you overcome a huge obstacle. Man, it’s good to be here, but before wasn’t so bad after all. Don’t do this to you. Just fully enjoy your new level and leave the past tot the past.

Frustration is not a dead hole, unless you want to make a dead hole out of it. It’s an elevator, a way to quickly reach to a new level. You could take the stairs, of course, and have a leaner course to the top. But if you want to reach there faster, you’ll need more energy. A lot more energy. You’re going to make leaps instead of going step by step.

And what you call frustration, is in fact the manifestation of an elevator right at your fingertips. You asked for it, because you wanted to reach out faster, now you have it. Don’t reject it, don’t misuse it. An elevator can take you in a few seconds to the top of the world, or it could take you to the basement. Be careful what buttons you push.

After all, it’s just an elevator, you’re in command.

acceptance, action, emotion, energy, frustration, Personal Development


Surbhi Maheshwari [MBA Fin / Mktg ] 
Manager Finance
On Line Assistence :

Thursday, 13 March 2014

Women Entrepreneurship In India

Women entrepreneurship has been recognised as an important source of economic growth. Women entrepreneurs create new jobs for themselves and others and also provide society with different solutions to management, organisation and business problems. However, they still represent a minority of all entrepreneurs. Women entrepreneurs often face gender-based barriers to starting and growing their businesses, like discriminatory property, matrimonial and inheritance laws and/or cultural practices; lack of access to formal finance mechanisms; limited mobility and access to information and networks, etc.

Women’s entrepreneurship can make a particularly strong contribution to the economic well-being of the family and communities, poverty reduction and women’s empowerment, thus contributing to the Millennium Development Goals (MDGs). Thus, governments across the world as well as various developmental organizations are actively undertaking promotion of women entrepreneurs through various schemes, incentives and promotional measures.

Women entrepreneurs in the four southern states and Maharashtra account for over 50% of all women-led small-scale industrial units in India.  

Policies and Schemes for Women Entrepreneurs in India

In India, the Micro, Small & Medium Enterprises development organisations, various State Small Industries Development Corporations, the Nationalised banks and even NGOs are conducting various programmes including Entrepreneurship Development Programmes (EDPs) to cater to the needs of potential women entrepreneurs, who may not have adequate educational background and skills. The Office of DC (MSME) has also opened a Women Cell to provide coordination and assistance to women entrepreneurs facing specific problems.

There are also several other schemes of the government at central and state level, which provide assistance for setting up training-cum-income generating activities for needy women to make them economically independent. Small Industries Development Bank of India (SIDBI) has also been implementing special schemes for women entrepreneurs.

In addition to the special schemes for women entrepreneurs, various government schemes for MSMEs also provide certain special incentives and concessions for women entrepreneurs. For instance, under Prime Minister’s Rozgar Yojana (PMRY), preference is given to women beneficiaries. The government has also made several relaxations for women to facilitate the participation of women beneficiaries in this scheme. Similarly, under the MSE Cluster Development Programme by Ministry of MSME, the contribution from the Ministry of MSME varies between 30-80% of the total project in case of hard intervention, but in the case of clusters owned and managed by women entrepreneurs, contribution of the M/o MSME could be upto 90% of the project cost. Similarly, under the Credit Guarantee Fund Scheme for Micro and Small Enterprises, the guarantee cover is generally available upto 75% of the loans extended; however the extent of guarantee cover is 80% for MSEs operated and/ or owned by women.  

List of Women Entrepreneurs,
Role of Women Entrepreneur,
Women Entrepreneurs in India,


Surbhi Maheshwari [MBA Fin / Mktg ] 
Manager Finance
On Line Assistence :

A Heart With a Knife by Shriya Arora

A Heart With a Knife by Shriya Arora