Thursday, 5 September 2013

The Blueberry Story: The Teacher gives the Businessman a Lesson

“If I ran my business the way you people operate your schools, I wouldn’t be in business very long!”

I stood before an auditorium filled with outraged teachers who were becoming angrier by the minute. My speech had entirely consumed their precious 90 minutes of in service. Their initial icy glares had turned to restless agitation. You could cut the hostility with a knife.

I represented a group of business people dedicated to improving public schools. I was an executive at an ice cream company that became famous in the middle1980s when People Magazine chose our blueberry as the “Best Ice Cream in America.”

I was convinced of two things. First, public schools needed to change; they were archaic selecting and sorting mechanisms designed for the industrial age and out of step with the needs of our emerging “knowledge society”. Second, educators were a major part of the problem: they resisted change, hunkered down in their feathered nests, protected by tenure and shielded by a bureaucratic monopoly. They needed to look to business. We knew how to produce quality. Zero defects! TQM! Continuous improvement!

In retrospect, the speech was perfectly balanced - equal parts ignorance and arrogance.

As soon as I finished, a woman’s hand shot up. She appeared polite, pleasant – she was, in fact, a razor-edged, veteran, high school English teacher who had been waiting to unload.

She began quietly, “We are told, sir, that you manage a company that makes good ice cream.”

I smugly replied, “Best ice cream in America, Ma’am.”

“How nice,” she said. “Is it rich and smooth?”

“Sixteen percent butterfat,” I crowed.

“Premium ingredients?” she inquired.

“Super-premium! Nothing but triple A.” I was on a roll. I never saw the next line coming.

“Mr. Vollmer,” she said, leaning forward with a wicked eyebrow raised to the sky, “when you are standing on your receiving dock and you see an inferior shipment of blueberries arrive, what do you do?”

In the silence of that room, I could hear the trap snap…. I was dead meat, but I wasn’t going to lie.

“I send them back.”

“That’s right!” she barked, “and we can never send back our blueberries. We take them big, small, rich, poor, gifted, exceptional, abused, frightened, confident, homeless, rude, and brilliant. We take them with ADHD, junior rheumatoid arthritis, and English as their second language. We take them all! Every one! And that, Mr. Vollmer, is why it’s not a business. It’s school!”

In an explosion, all 290 teachers, principals, bus drivers, aides, custodians and secretaries jumped to their feet and yelled, “Yeah! Blueberries! Blueberries!”

And so began my long transformation.

Since then, I have visited hundreds of schools. I have learned that a school is not a business. Schools are unable to control the quality of their raw material, they are dependent upon the vagaries of politics for a reliable revenue stream, and they are constantly mauled by a howling horde of disparate, competing customer groups that would send the best CEO screaming into the night.

None of this negates the need for change. We must change what, when, and how we teach to give all children maximum opportunity to thrive in a post-industrial society. But educators cannot do this alone; these changes can occur only with the understanding, trust, permission and active support of the surrounding community. For the most important thing I have learned is that schools reflect the attitudes, beliefs and health of the communities they serve, and therefore, to improve public education means more than changing our schools, it means changing America.


Books by AeroSoft

Books

psr
P - Productivity S - Speed R - Relevancy    
Price: $20.00 USD. Approx. 22,870 words. Language: English. Published on August 23, 2013. Category: Essay. 
How to Take Off Your Professional Career from an Average to Exceptional with the Hidden PSR in You. A Book By working CEO and Manager with Day to day and live Examples How to Fight with Global Recession. By Shekhar Gupta Surbhi Maheshwari
Published: Aug. 23, 2013 
Words: 22,870 (approximate)
Language: English
ISBN9781301432448

psr Be an Aviator Not a Pilot 

is a story of Pilots in Aviation who are unable to cope. This is not a book to teach you how to get into an Aviation School or even how to live like a Pilot. In fact, it describes how one can become a Successfull Aviator not just an Airplane Driver [ So called Pilot ] with very small changes in life. Also Why abroad trained Pilots are better Aviator and Why FAA, CASA, CAAP, CAA are better civil Aviation Authority then DGCA.
by
Shekhar Gupta 
Ankisha Awasthi 
Be An Aviator not A Pilot     
Price: $1.99 USD. Approx. 4,750 words. Language: English. Published on July 24, 2013. Category: Fiction.  As A Fact Out Of Every 1000 Pilots Only 1 Pilot Becomes An Airline Pilot, The Book Is All About Those 999 Pilots Only.
pcg
Pilot’s Career Guide  
Price: $20.00 USD. Approx. 25,040 words. Language: English. Published on July 13, 2013. Category: Nonfiction.  
International Airline Pilot’s Career Guide Learn Step By Step How to Become an International Airlines Pilot By Shekhar Gupta And Niriha Khajanchi
CCCG

Cabin Crew Career Guide


Published: Aug. 26, 2013 
Words: 2,160 (approximate)
Language: English
ISBN: 9781301001965

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